What is the difference between contact enrichment and contact discovery?

Contact enrichment means adding data to contacts you already know about - you have a company name or person and you want their email or phone. Lusha does this well. Contact discovery means finding new contacts you did not know existed. FirstMark Data does this for newly launched businesses - surfacing verified contact data from businesses that registered in the last 30 days, before they appear anywhere else.

How much does FirstMark Data cost compared to Lusha?

Lusha's paid plans start from approximately 29 USD per month for individual users. FirstMark Data starts free with 300 credits and no credit card required. Paid plans start from 1,799 INR per month (approximately 21 USD) with founder pricing for the first 150 users. Both are comparable in price but serve very different use cases.

Can I use FirstMark Data and Lusha together?

Yes, and this is a powerful combination. Use FirstMark Data to discover new businesses the day they launch and access their verified contact data directly. If you need additional contacts at those companies beyond what FirstMark Data provides, use Lusha to enrich further. FirstMark Data handles discovery, Lusha handles enrichment.

Why can't Lusha find contacts for new businesses?

Lusha works by enriching known company and people data from its existing database and browser extension. A business that launched today does not exist in Lusha's database yet. It takes weeks or months for new businesses to appear across the web sources Lusha indexes. FirstMark Data processes new business registrations daily, surfacing verified contacts within 24 hours of launch.

Lusha alternative

FirstMark Data vs Lusha
Contact discovery vs contact enrichment

Q: Is FirstMark Data a Lusha alternative?

FirstMark Data serves a different purpose than Lusha. Lusha is a contact enrichment tool that helps you find email addresses and phone numbers for existing companies and people you already know about. FirstMark Data is a new B2B lead discovery platform that surfaces brand new businesses that launched in the last 30 days - contacts you would never find through Lusha because these businesses do not exist in Lusha's database yet.

Lusha enriches contacts you already know about. FirstMark Data discovers new business contacts you did not know existed. Different tools, different jobs, different advantages.

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Quick answer: FirstMark Data and Lusha solve different problems. Lusha is a contact enrichment tool - you know a company exists and you want their email or phone number. FirstMark Data is a new B2B lead discovery platform - it surfaces businesses that launched in the last 30 days, giving you verified contact data for companies that do not exist in Lusha's database yet. If you want to find new businesses before your competitors do, FirstMark Data is what Lusha cannot provide.

The core difference

Discovery vs enrichment - understanding the difference

Before comparing these tools, it helps to understand the fundamental difference between what they do.

FirstMark Data

Contact discovery

You do not know which businesses to contact. FirstMark Data shows you 5,000+ businesses that launched today, with verified emails and phone numbers ready to access. You discover new prospects you never knew existed.

Lusha

Contact enrichment

You know you want to reach Acme Corp. You go to their LinkedIn page or website and use Lusha to find the email or phone number for the right person. You enrich known targets with contact details.

Head to head comparison

FirstMark Data vs Lusha - side by side

Feature	Lusha	FirstMark Data New businesses
Primary use	Enrich known contacts with email and phone	Discover new business contacts daily
New business coverage	Cannot find businesses launched this week	5,000+ new B2B leads added every day
First-mover advantage	Same contacts as Apollo, ZoomInfo users	Contacts that exist nowhere else
How it works	Browser extension reveals contact data	Dashboard with daily new business feed
Email verification	Available on paid plans	Built in via MillionVerifier on all plans
Free plan	5 free credits per month	300 credits free, no card needed
Starting price	From ~$29/month	From $21/month (founder pricing)
LinkedIn integration	Browser extension for LinkedIn	No browser extension
Data freshness	Varies by source	Auto-purged after 30 days, always fresh

How they work together

Using FirstMark Data and Lusha in the same workflow

The most effective B2B prospectors use discovery tools and enrichment tools together. Here is how FirstMark Data and Lusha complement each other in a single workflow.

New business outreach workflow

Discover

FirstMark Data

Reveal contact

FirstMark Data

Verify email

FirstMark Data

Enrich further

Lusha (optional)

Reach out

Your outreach tool

FirstMark Data handles steps 1 through 3 entirely. If you need additional contacts at the same company beyond what FirstMark Data provides, Lusha can enrich further. For most new business outreach, FirstMark Data alone is sufficient.

FirstMark Data advantage

New B2B leads Lusha cannot find

Lusha is excellent at what it does. But it was not built for new business discovery. Here is what FirstMark Data provides that Lusha simply cannot.

✓
Businesses launched today - FirstMark Data processes new business registrations daily. A business that registered this morning will appear on FirstMark Data within 24 hours. It will not appear in Lusha for weeks.
✓
No prior outreach from anyone - Every contact on FirstMark Data is from a business that launched recently. No other B2B tool has them. No competitor has emailed them. You are the first.
✓
Verified email included - Unlike Lusha where verification costs extra credits, FirstMark Data includes email verification via MillionVerifier. You know the email is deliverable before you use it.
✓
Daily new business feed - Every morning, 5,000+ new businesses appear in your FirstMark Data dashboard. This is a consistent, reliable pipeline of fresh B2B leads that requires no manual prospecting effort.
✓
Generous free plan - 300 credits per month with no credit card required. Lusha offers only 5 free credits per month.

Frequently asked questions

FirstMark Data vs Lusha - common questions

Is FirstMark Data a Lusha alternative?

FirstMark Data fills a gap Lusha cannot cover. Lusha enriches contacts for businesses you already know about. FirstMark Data discovers brand new business contacts from businesses that launched in the last 30 days. These businesses do not exist in Lusha's database yet. If you want new business leads, FirstMark Data is the right tool.

Does FirstMark Data have a browser extension like Lusha?

No. FirstMark Data works differently from Lusha. Instead of a browser extension, FirstMark Data provides a web dashboard where you can browse, filter, and reveal contact data for thousands of newly launched businesses every day. You do not need to know which businesses to target in advance - FirstMark Data shows you new ones daily.

Which is better for freelancers, Lusha or FirstMark Data?

For freelancers looking to build a consistent pipeline of new clients, FirstMark Data is the stronger choice. It delivers 5,000+ new potential clients every day with no prospecting effort required. Lusha is better if you already have a target list and need contact details for specific people. FirstMark Data's free plan with 300 credits is also significantly more generous than Lusha's 5 free credits.

How does FirstMark Data get its contact data?

FirstMark Data processes publicly available business registration data daily. When a business registers online, they choose whether to make their contact information public or private. FirstMark Data only processes information from businesses that chose public disclosure. Privacy-protected registrations are filtered at ingestion and never appear on the platform.

Can I use FirstMark Data without using Lusha?

Yes. For new business outreach, FirstMark Data provides everything you need - business name, registrant name, country, launch date, verified email, and phone number. You can export contacts via CSV and use them directly in your outreach tool without needing Lusha at all.

Discover new B2B leads Lusha cannot find.

5,000+ new businesses launch every day. Be the first to reach them. Free plan available.

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More comparisons

FirstMark Data vs LushaContact discovery vs contact enrichment

Discovery vs enrichment - understanding the difference

FirstMark Data vs Lusha - side by side

Using FirstMark Data and Lusha in the same workflow

New B2B leads Lusha cannot find

FirstMark Data vs Lusha - common questions

Discover new B2B leads Lusha cannot find.

How FirstMark Data compares to other tools

FirstMark Data vs Lusha
Contact discovery vs contact enrichment