How GrowQuikr used FirstMark Data during private beta to generate 113 inbound leads and fill SiteGeek Infotech's pipeline with international ecommerce clients.
SiteGeek Infotech is a web development and digital solutions studio specialising in ecommerce builds - Shopify, WooCommerce, custom storefronts. They'd built a strong local reputation but their growth had stalled. Every new project was coming from referrals, and referrals were running dry.
They needed international clients. Ecommerce operators who were actively building or relaunching their online stores. Businesses early enough in the process that SiteGeek could shape the brief - not ones who had already written an RFP and were collecting quotes from five agencies.
They approached GrowQuikr, a B2B outbound agency, with a single brief: fill our calendar with qualified discovery calls from ecommerce operators outside India within 90 days.
GrowQuikr had run ecommerce outreach campaigns before. The standard playbook was familiar: pull a list from Apollo or ZoomInfo filtered by industry and company size, load it into a cold email tool, and run a sequence. The problem was that by the time a business appeared in those databases, the opportunity window had usually closed.
A company that has been operating an ecommerce store for two years already has a development partner. They have a CMS they're committed to, a hosting setup, an agency relationship they'll only leave if something goes badly wrong. Cold outreach to established businesses at this stage converts at under 1% on a good day - and kills your sending domain if you push volume.
GrowQuikr needed to find ecommerce businesses at the moment they were registering their online presence - before the decisions were made. That's when they got early access to FirstMark Data.
Apollo, ZoomInfo, and similar platforms index businesses after they're established. By the time a company appears in search results, they've already made their vendor decisions. You're not reaching a prospect - you're trying to displace an incumbent. That's a fundamentally harder sale.
GrowQuikr built a four-layer outreach system designed to identify newly registered domains with ecommerce signals, warm decision-makers on LinkedIn before the cold email landed, and convert interest through two separate email infrastructure setups to protect deliverability.
The copy strategy was built around three rules: reference the specific domain, lead with their situation not SiteGeek's services, and ask a single low-friction question. Here's how each touch was structured:
Subject: [theirdomain.com] - quick one
Hi [First name],
Saw you registered [domain] recently - building something in the ecom space?
We work with a few Shopify and WooCommerce stores on their site builds and have helped a handful of similar brands get from zero to live in under 6 weeks. Happy to share what that looked like if useful timing.
Worth a quick chat?
[Sender name] - SiteGeek Infotech
Subject: Re: [domain] - one example
Hi [First name],
Wanted to share this quickly - we recently built a DTC home goods store from scratch. They went live in 5 weeks, hit their first 50 orders in month one.
If you're still figuring out the technical side of the build, I'm happy to jump on a 15-minute call and share what we learned.
No obligation - just useful context if you're at that stage.
[Sender name]
Subject: Quick question about [domain]
Hi [First name],
Have you already sorted your tech stack for the build, or still deciding?
[Sender name]
| Funnel stage | Volume | Rate | Source |
|---|---|---|---|
| Daily registrants identified | 4,000-5,000 / day | - | FirstMark Data beta |
| High-signal ecom prospects filtered | 4,218 total | ~2% of total batch | Manual keyword scoring |
| Emails sent (all sequences) | 4,218 | 100% | Smartleads + Instantly |
| Emails opened | 1,742 | 41.3% | Smartleads primary |
| Replies received | 113 | 2.7% | Both platforms |
| Qualified meetings booked | 27 | 23.9% of replies | Manual qualification |
| Nurture pipeline (future) | 86 | Timing not right | Ongoing sequence |
GrowQuikr had run similar campaigns with Apollo data and seen reply rates of 0.8-1.2%. The jump to 2.7% on this campaign came almost entirely from the timing advantage. When prospects are contacted within 48 hours of registering a domain, the outreach feels relevant rather than random. The domain reference in the first line of every email converted open intent into replies in a way no subject line trick could replicate.
Running primary sequences on Smartleads and re-engagement on Instantly meant neither platform was pushing dangerous volume on any single domain. The 14-day cooling period between touches also meant prospects who were close to making a decision had more time to move - and came back into scope at exactly the right moment.
Contacts who had accepted a LinkedIn connection request before receiving the email replied at 4.1% compared to 1.9% for contacts who received cold email only. The pre-warm didn't require a message - just a connection request and a profile view was enough to make the sender name recognisable.
Every email in the sequence was under 90 words. No attachments, no calendar links in the first email, no case study PDFs embedded in the opening message. The single ask in every email was a yes/no question. Complexity kills reply rates - especially with new business owners who are already overwhelmed with decisions.
This campaign ran during FirstMark Data's private beta in 2025, before the platform launched publicly. GrowQuikr had exclusive early access to the data feed and was one of fewer than 20 agencies testing the platform. The competitive advantage of reaching newly registered businesses before any other agency was doing it at scale was a significant contributor to the results. That early-mover advantage is now available to all FirstMark Data Agency plan subscribers.
FirstMark Data Agency plan gives you daily access to newly registered domain contacts, bulk export, and daily alerts - everything GrowQuikr used to build SiteGeek's pipeline. 30-day free trial included.
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